New Business Lines
Expanding core business into innovative new ventures
We strategically expand core operations and enter adjacent markets, driving growth and diversifying revenue opportunities.
Diversifying into new business lines is essential for sustaining growth and maintaining market leadership. At Sharpless, we specialize in designing and implementing new business lines for large enterprise customers, enabling them to expand their core market operations and enter adjacent markets. Our strategic approach ensures that new business lines are seamlessly integrated and positioned for success. We provide the expertise to explore new opportunities, mitigate risks, and achieve sustainable growth through innovative and well-structured business models.
Value Proposition
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We provide strategic guidance and execution to help enterprises diversify and expand, ensuring new business lines are aligned with your corporate vision and optimized for market success.
Edward Sharpless, DSc
CEO
How We Support Client Success
Market Opportunity Identification
We conduct comprehensive market research to identify viable opportunities for new business lines. This includes analyzing market trends, customer needs, competitive landscapes, and regulatory environments to pinpoint areas for expansion.
Strategic Business Case Development
Our team develops robust business cases for each new business line, ensuring alignment with your strategic objectives. We provide detailed financial projections, risk assessments, and strategic recommendations to secure executive buy-in and funding.
Innovative Business Model Design
Leveraging our proprietary Sharpless Business Model Mastery™ Framework, we design innovative business models tailored to the identified opportunities. This ensures each new business line is strategically positioned for success and sustainability.
Integration and Alignment with Core Operations
We ensure that new business lines are seamlessly integrated with your existing operations. This includes aligning organizational structures, processes, and resources to support the new initiatives and drive operational efficiency.
Agile Implementation and Execution
Our agile approach to implementation ensures that new business lines are launched quickly and effectively. We provide end-to-end support, from initial planning and resource allocation to execution and performance monitoring.
Our Methodology
New Business Line Framework
Our proprietary framework is tailored to guide enterprises through the entire process of launching new business lines, from strategic planning to market entry and beyond. This comprehensive approach ensures that each new business line is meticulously planned, executed, and positioned for sustainable growth.
Step 1
Strategic Opportunity Identification
We begin by identifying strategic opportunities through rigorous market analysis. This involves assessing current market trends, customer needs, competitive landscapes, and potential gaps that a new business line could fill.
Step 2
Feasibility Study and Risk Assessment
Next, we conduct a detailed feasibility study to evaluate the viability of the new business line. This includes financial modeling, risk assessment, and resource allocation planning to ensure the initiative is practical and sustainable.
Step 3
Business Model Design and Validation
Leveraging our Sharpless Business Model Mastery Framework, we design and validate an innovative business model tailored to the new business line. This includes defining the value proposition, revenue streams, cost structure, and key partnerships.
Step 4
Strategic Business Case Development
We develop a comprehensive business case that articulates the strategic rationale, financial projections, and expected ROI of the new business line. This step is crucial for securing executive buy-in and necessary funding.
Step 5
Go-to-Market Strategy
A robust go-to-market strategy is essential for the successful launch of the new business line. We outline the marketing, sales, and distribution plans to ensure effective market entry and customer acquisition.
Step 6
Operational Integration and Alignment
For new business lines within core operations, we ensure seamless integration with existing processes and structures. This includes aligning organizational resources, optimizing workflows, and setting up governance frameworks.
Step 7
Standalone Startup Setup
For adjacent market entries as standalone entities, we manage the setup of new operational units, including legal structuring, facility setup, and talent acquisition. This ensures the new business line can operate independently yet align with the parent company’s strategic objectives.
Step 8
Agile Implementation and Launch
We adopt an agile implementation approach to facilitate rapid development and deployment. This involves iterative planning, regular feedback loops, and adaptive strategies to refine the business line pre- and post-launch.
Step 9
Comprehensive Project Management
We oversee the entire project lifecycle, ensuring rigorous project management from inception to completion. This includes detailed planning, resource management, risk mitigation, and continuous monitoring to deliver the new business line on time and within budget.
Step 10
Performance Monitoring and Optimization
Post-launch, we establish performance monitoring systems to track key metrics and outcomes. Regular assessments and optimizations ensure the new business line remains aligned with strategic goals and adapts to market dynamics.
How can we help?
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